Case study · Brand & Visual Communication
World Bank Group BOS
Event identity, stage and onsite branding for the World Bank Group Business Opportunities Seminar, developed in partnership with CONLEK Media.
The project
A clear message, At every scale
The brief
Communicate the purpose of the seminar clearly while keeping a professional visual language for a high-level business and development audience, in line with World Bank Group brand standards.
Our approach
The identity concept radiates four circles from the World Bank globe, one each for financing, risk management, technical expertise and transparent procurement for goods, works and services. It is set in Open Sans with a deep navy, World Bank blue and a bright cyan, inspired by the World Bank's standard colours. On site, the "Procurement for Development" line and globe imagery carry the message from the welcome screen to the stage.
What we delivered
- Event visual identity concept
- Stage design
- Media wall
- Welcome and session graphics
- Onsite branding in multiple formats
- Social media banners
- Branded notebook
- Tote bag and T-shirt
The Work
Stage · Onsite · Merchandise
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