Case study · Brand & Visual Communication

6th ARCID

A visual identity for the 6th African Regional Conference on Irrigation and Drainage, carried from social media and print into the physical spaces of the venue.

Event
6th African Regional Conference on Irrigation and Drainage
Year
April 2025
Location
Abuja, Nigeria
Scope
Visual identity, environmental design, print, social media
Entrance walkway banner in the 6th ARCID identity, shown in place along the venue driveway in Abuja
Entrance walkway banner, visualised on site at the venue.

The project

One identity, Every touchpoint

The brief

Give a continental conference, themed "Tackling Irrigation Development and Water Management Crises in Africa", one recognisable identity that works on a phone screen, a delegate badge and a stage backdrop alike.

Our approach

We built the identity around water. A flowing contour pattern and a layered wave form run through every asset, set in deep green and teal with a gold accent for the theme. A fixed lock-up of the conference mark, date and theme keeps each piece consistent, whether it is a social post or a 20-foot banner.

What we delivered

  • Visual identity system
  • Stage design prototype
  • Entrance walkway branding
  • Registration area prototype
  • Exhibition space graphics
  • Delegate and participant tags
  • Social media and digital banners
  • Gala night invitation and print

Environmental · Digital · Print

Stage design prototype with the 6th ARCID backdrop, theme panel and partner logos along the stage front
Stage design prototype: backdrop, theme panel and stage-front branding.
Registration point prototype with a Register Here panel in the conference identity, placed in the venue lobby
Registration point, visualised in the venue lobby.
6th ARCID 2025 Abuja Nigeria key visual with the conference theme on a green contour background
Key visual: the master lock-up of mark, location and theme.
Digital banner for the Young Professionals Forum on Irrigation and Drainage
Young Professionals Forum digital banner.
Delegate tag on a lanyard with the conference mark, theme and wave pattern
Delegate tag, one of a colour-coded set.
Gala night invitation card in deep green and gold with the 6th ARCID mark
Gala night invitation.
Back to all work

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